Gigaom

Former Adobe (s ADBE) executives Fang Chang and Nigel Pegg know that kids love iPads (s AAPL), and they wanted to offer them something more educational than YouTube (s GOOG) or Angry Birds. So they are launching Bookboard, an iPad app that gives parents and kids streaming access to a library of children’s ebooks.

Burlingame, Calif.–based Bookboard, which is available in public beta Monday, has 300 children’s books available from publishers Charlesbridge, Orca, Twin Sisters, Illumination Arts and Bubblegum Books. After parents create accounts for their children, including the kids’ names and ages, the children can choose from a selection of digital picture books. “We want to create an addictive chain reading experience,” Pegg told me. The more kids read, the more books they unlock.

Bookboard titles are not enhanced with widgets, games, or other interactivity features (other than an ability to tap on text to enlarge it). The…

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