Last effort form Blackberry RIM?

Courtesy adage.com

Courtesy adage.com

 

 

 

 

 

 

 

 

 

 

 

 

 

Ahead of its last-ditch effort to stay relevant in the smartphone market, BlackBerry parent Research in Motion has hired Frank Boulben as chief marketer.

 

 

 

 

 

Mr. Boulben was previously exec VP-strategy, marketing and sales at wireless broadband network LightSquared. He’s also held marketing posts at European mobile carriers Vodafone and Orange Group.

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